Jamie Croft wins best of show at AAF Award Show
I know this is old news but I am updating my new site and wanted to include this story.
I was extremly excited when they announced that I had won the best of show category for my Newspaper Scion Campaign. Most of the time best of show goes to large campaigns with video, print & web. Not this time! The full page newspaper campaign feature just the scion cars with a color background and a simple headline. My idea was very big car image with a simple catchy headline.
Each car is different with the orginal file being either a white or silver car. I colored the cars in photoshop and used the same color for the background of each car. I made the background art elements in Illustrator and put the cars on them in photoshop. Using InDesign I added the headline and logos.
The finished ads popped and the client was extemely pleased!
