This campaign won Best of Show for the American Advertising Federation Awards
Newspaper campaign which consisted of three different ads of the same model Scion xB. I used photography of the Scion xB’s from Toyota. All three Scion’s where white. I used photoshop to add the color to each vehicle. I drew the background elements and placed them behind the vehicles in photoshop, then adding the same color as the vehicle for the background color.
