Hamner Realty in Tuscaloosa, Alabama needed an identity design for their new development of condominiums. The name of the condominiums was University Station.
The Condos were to be located on campus at The University of Alabama within very close walking distance to the Football Stadium. Also the location of where the condos were to be built was once a train station in the late 18th century, hence the name University Station.
The dark grey and the Red(PMS 201) were used as these are the primary colors of this town and The Universities school colors. The Arch that is over the logo which looks like a football, was taken from an idea I got looking over the plans. I noticed that on the front of the condos there was to be an arched entrance way leading into the main entrance. So I incorporated this into the final design of the logo adding the laces from a football.
